Retail shopping today is no longer just about reaching people faster and more effectively. It’s about reaching them in more personal, targeted and meaningful ways.
Because mobile is “always on” some analysts believe it has complicated the path to purchase, but the path to purchase is no longer what it once was. As more and more consumers divide their attention across multiple devices and screens – at home, at work and on-the-go – it’s become even more difficult for retailers to connect, engage and build meaningful, long-term relationships with consumers.
In this report – based on a survey of more than 13,000 mobile users – we share the opportunities presented by this channel to reach consumers whenever and wherever they are shopping.
Here’s an example of some of the insights you’ll find inside: