Walmart and P&G wanted to deliver customized video ad units featuring the Crest brand in a simple and cost effective manner.
G/O Digital retail and CPG marketing solutions powered by Shoplocal, a G/O Digital company, enhanced and syndicated existing video advertising in partnership with Eyeview. The co-op campaign featured offers based on local store inventory and promotional content. Distributed by zip code, the videos successfully drove traffic to local Walmart stores while driving increased sales for both Walmart and P&G.
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