Reach students and parents where they are – online.
Whether you’re seeking adult learners, high school grads, toddlers or anything in between, one of the greatest challenges you face is getting your message out and recruiting the right students. G/O Digital has worked with every type of institution, from preschools and charter schools to trade schools and universities. We know how to reach your target audience, and we understand what resonates with them.
You have adopted processes, styles and curriculums designed to provide the best education for a certain type of person with specific goals and aspirations. We’ve perfected the art of listening to your needs, learning about the personality, culture and story of your school and transforming that knowledge into a narrowly targeted digital marketing effort that synergizes multiple platforms to broadcast your vision to the people who want to hear it.
The sheer amount of consumer data available has made manual campaign optimization strategies costly and inefficient. Predictive marketing and programmatic campaigns are quickly becoming the industry standard, with programmatic ads estimated to make up 50% of all digital ad sales by 2018. But what is programmatic advertising, and what can it do for your business?