The shopping frenzy of the holiday season can bring in large numbers of new customers for any business, especially if you’ve designed an effective marketing strategy to do so. After the decorations are down, it's important to focus on your next goal: establishing long-term relationships with all those holiday shoppers.
Business owners and decision makers often have New Year’s resolutions that go beyond just personal life improvements and extend to their business practices. If growing your customer base is one of your resolutions this year, consider turning to digital marketing as a solution.
The sheer amount of consumer data available has made manual campaign optimization strategies costly and inefficient. Predictive marketing and programmatic campaigns are quickly becoming the industry standard, with programmatic ads estimated to make up 50% of all digital ad sales by 2018. But what is programmatic advertising, and what can it do for your business?