The sheer amount of consumer data available has made manual campaign optimization strategies costly and inefficient. Predictive marketing and programmatic campaigns are quickly becoming the industry standard, with programmatic ads estimated to make up 50% of all digital ad sales by 2018. But what is programmatic advertising, and what can it do for your business?
Advertising through Facebook is different than advertising through Google or any other search engine, so it should be approached and planned differently. Keep in mind these common Facebook marketing mistakes so you can avoid the pitfalls and maximize your campaign ROI.
As today’s consumers continue to grow increasingly aware and avoidant of traditional marketing strategies, partnering with social influencers and brand ambassadors can be an incredibly effective technique to help boost brand awareness and generate more revenue through soft-selling techniques.
Facebook has established itself as one of the go-to platforms for mobile advertising by providing businesses with intuitive tools and unparalleled targeting capabilities that make it easy to attract and maintain new customers. We will teach you how to create a Facebook Ad strategy that converts!
When it comes to content and SEO, one of the biggest buzzwords is blogging. You’ve likely heard of the many benefits associated with posting original, high-quality blog articles on your website on a regular basis, but it’s important to continue generating new, relevant content to keep your blog up to date and searchable.
If you’re hoping to win over prospective customers in their expected purchase cycle, especially during the upcoming holiday season, it’s essential you have a user and conversion-friendly website, a comprehensive digital marketing strategy that leverages retargeting ads effectively.
An astonishing 98.6 million people in the U.S. traveled for the holidays in 2014, according to AAA. That’s an entirely new customer base you could be tapping, especially if your search campaigns are properly optimized for mobile devices and strategically designed to make full use of the micro-moments that lead up to and occur throughout the traveler’s journey.
The holiday season is upon us and for small to medium-sized retail businesses, this means there’s no better time to target eager online holiday shoppers. One of the best ways businesses are leveraging social advertising to reach prospective customers throughout the holidays is with the help of Facebook’s carousel format for social ads.