You know the HVAC business like the back of your hand. Your days are spent helping people in their homes and businesses enjoy the ideal climate. You’ve heard blogs and videos are something you should be doing but you’ve yet to be convinced of the real value.
Google announced in March its latest update to the Adwords game impacting exact match keywords. And while each new Google update seems to put the internet into a frenzy as business owners and marketers scramble to adjust their strategy, this latest change should be a simple and beneficial update for marketers and searchers alike.
Keywords used to be the magic bullet for search engine optimization (SEO), but no longer is peppering your website with target terms a smart strategy; nor is it effective. As an HVAC business owner, you want to be found for the right reasons, by the right consumers. In short, you want to be relevant.
The shopping frenzy of the holiday season can bring in large numbers of new customers for any business, especially if you’ve designed an effective marketing strategy to do so. After the decorations are down, it's important to focus on your next goal: establishing long-term relationships with all those holiday shoppers.
Business owners and decision makers often have New Year’s resolutions that go beyond just personal life improvements and extend to their business practices. If growing your customer base is one of your resolutions this year, consider turning to digital marketing as a solution.