Stephen Baird was fresh out of law school when he decided to launch an immigration-focused legal practice in North Dakota, and he knew he'd have an upward battle against more established local practices.
He did have one advantage - while the other law firms advertised primarily in local print publications, Baird instead set his sights on digital marketing. This was a key differentiator of his business and it allowed him to connect with people looking for immigration services online. The result? He's built a roster of high-paying clients through local search advertising.
I was fairly confident that once [customers] came in, I could convert them into clients. It was just getting them to know I even exist and getting them through the door that I couldn't quite manage on my own.
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