Baird Law Builds Client Base Using Search Advertising

It's difficult for any small business to build up from nothing.

Stephen Baird was fresh out of law school when he decided to launch an immigration-focused legal practice in North Dakota, and he knew he'd have an upward battle against more established local practices.

He did have one advantage - while the other law firms advertised primarily in local print publications, Baird instead set his sights on digital marketing. This was a key differentiator of his business and it allowed him to connect with people looking for immigration services online. The result? He's built a roster of high-paying clients through local search advertising.

I was fairly confident that once [customers] came in, I could convert them into clients. It was just getting them to know I even exist and getting them through the door that I couldn't quite manage on my own.

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