Ken Wilson Ford Increases Profit Margin Using Targeted Emails

Reaching a completely new customer base and adjusting to get the right messaging.

Ken Wilson Ford wanted to connect with a new demographic, so they worked with G/O Digital to launch targeted email campaigns to prospective customers. Connecting with buyers at crucial points of the decision-making process allowed the dealership to increase its profit margin in a new market space.

Learn how Ken Wilson Ford overcame the challenge of a non-metropolitan location, reaching a completely new customer base and adjusting to get the right messaging at all points along the buyer's journey.

Download the case study to learn exactly how the emails functioned and how the dealership was able to attribute actual sales to the campaign.

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