As a nonprofit retirement home in Arizona, Sun Valley Lodge has a lot of competition. To help attract retirees in a saturated market, the organization put resources into a new, updated website, but it still needed a plan to actually bring people in. Enter: G/O Digital.
With Maps & Reputation Monitoring, as well as Local Search Advertising, the G/O Digital solution continuously brought traffic to Sun Valley Lodge's website and produced real business. In a 30-day period, the website had almost 18,000 impressions, a 2.23 percent click-through rate and 48 actual leads.
Website traffic directly correlates to people gathering information about us and eventually becoming residents. That's helping us keep a full house, which is our lifeblood.
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