With information at the touch of everyone's fingertips, people are searching online for their medical needs. USF Health, at the University of South Florida, knew that to really help patients, it needed a robust online presence. Using G/O Digital solutions, USF Health launched a Local Search Advertising campaign for a few of the hospital's departments.
The results were so successful that it expanded the campaign to a number of its other departments to help bring potential patients into the USF Health fold. Seeing the results from search ads, USF Health expanded with social advertising, looking to draw a different crowd and engage with its current followers. The search and social solution generated 827 actual leads in a 30-day period, and the hospital has booked more appointments as a direct result of these campaigns.
We were in the market for a vendor that had really good account service and attention to help us provide a variety of specialties online. We needed someone who could do the back-end and front-end to help us strategize as we strategized online for clinical services.
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