2016: The Year of Mobile

Melanie Franke
Melanie Franke
Content Marketing Specialist

What we learned about mobile use from last year.

In 2015, search engines altered their core algorithms to prioritize mobile devices. This signified a major shift across the digital marketing industry to further analyze mobile trends in consumer behavior. 

To that end, at the beginning of 2016, G/O Digital analyzed all of its internal data for search advertising, search engine optimization and social client campaigns to see how much traffic actually came from mobile devices last year. The results are staggering, showing that mobile devices made up almost or more than half of the visits from the three different digital channels. 

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