You know the HVAC business like the back of your hand. Your days are spent helping people in their homes and businesses enjoy the ideal climate. You’ve heard blogs and videos are something you should be doing but you’ve yet to be convinced of the real value.
Business owners and decision makers often have New Year’s resolutions that go beyond just personal life improvements and extend to their business practices. If growing your customer base is one of your resolutions this year, consider turning to digital marketing as a solution.
The sheer amount of consumer data available has made manual campaign optimization strategies costly and inefficient. Predictive marketing and programmatic campaigns are quickly becoming the industry standard, with programmatic ads estimated to make up 50% of all digital ad sales by 2018. But what is programmatic advertising, and what can it do for your business?