Today’s retail consumers love supporting their communities by shopping at local stores — but those shops need to be a part of the search and consideration phases, which primarily happen online. Learn how people find and make purchases at local retailers so you can turn a casual browser into a repeat customer.
G/O Digital conducted a survey of more than 1,700 consumers to see exactly how shoppers search for and purchase at local retail establishments, both online and offline. The overwhelming consensus is consumers love supporting their communities by shopping at local retail businesses. To that end, local retailers need insights into exactly how to market to these potential customers; just because a business’ doors are open doesn’t mean that the community knows.
Key Data Points
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