Facebook Advertising—The Social Commerce Lifeline for Small Businesses

G/O Digital's report on how social media drives in-store sales.

If you're only running a Facebook business page, you're missing out on reaching your target market with Facebook ads

With 58 percent of consumers engaging with Facebook ads at least once a week before buying in-store from small businesses, targeted social ads are key to converting digital hunters into in-store buyers. G/O Digital's recent consumer survey found that consumers are heading to the social media site in droves to read reviews, learn more about the products or services offered, and to see if they can score a deal online before making a purchasing decision - making it crystal clear that if you're a small business owner, your better be on Facebook.

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