With a digital-first student body, it's important for educational institutions to show up during a student's crucial school research period. Making the right connections during this period can be the difference between being a preferred school or not being considered at all. But how do colleges and career schools meet these prospective students online? By knowing more about how they search for education.
G/O Digital conducted a survey of more than 1,500 current students in graduate, bachelor's and two-year programs to see exactly how they decided on the school they currently attend. With responses from students in programs ranging from doctorate to CCE credits, the results paint a clear picture of how these different students in all age brackets find and choose their educational programs and colleges.
Some highlights from the research:
That's just a sneak peek into what's to come.