The shopping frenzy of the holiday season can bring in large numbers of new customers for any business, especially if you’ve designed an effective marketing strategy to do so. After the decorations are down, it's important to focus on your next goal: establishing long-term relationships with all those holiday shoppers.
If you’re hoping to win over prospective customers in their expected purchase cycle, especially during the upcoming holiday season, it’s essential you have a user and conversion-friendly website, a comprehensive digital marketing strategy that leverages retargeting ads effectively.
An astonishing 98.6 million people in the U.S. traveled for the holidays in 2014, according to AAA. That’s an entirely new customer base you could be tapping, especially if your search campaigns are properly optimized for mobile devices and strategically designed to make full use of the micro-moments that lead up to and occur throughout the traveler’s journey.