Google announced in March its latest update to the Adwords game impacting exact match keywords. And while each new Google update seems to put the internet into a frenzy as business owners and marketers scramble to adjust their strategy, this latest change should be a simple and beneficial update for marketers and searchers alike.
Business owners and decision makers often have New Year’s resolutions that go beyond just personal life improvements and extend to their business practices. If growing your customer base is one of your resolutions this year, consider turning to digital marketing as a solution.
An astonishing 98.6 million people in the U.S. traveled for the holidays in 2014, according to AAA. That’s an entirely new customer base you could be tapping, especially if your search campaigns are properly optimized for mobile devices and strategically designed to make full use of the micro-moments that lead up to and occur throughout the traveler’s journey.