You know the HVAC business like the back of your hand. Your days are spent helping people in their homes and businesses enjoy the ideal climate. You’ve heard blogs and videos are something you should be doing but you’ve yet to be convinced of the real value.
Keywords used to be the magic bullet for search engine optimization (SEO), but no longer is peppering your website with target terms a smart strategy; nor is it effective. As an HVAC business owner, you want to be found for the right reasons, by the right consumers. In short, you want to be relevant.
Business owners and decision makers often have New Year’s resolutions that go beyond just personal life improvements and extend to their business practices. If growing your customer base is one of your resolutions this year, consider turning to digital marketing as a solution.
As today’s consumers continue to grow increasingly aware and avoidant of traditional marketing strategies, partnering with social influencers and brand ambassadors can be an incredibly effective technique to help boost brand awareness and generate more revenue through soft-selling techniques.
When it comes to content and SEO, one of the biggest buzzwords is blogging. You’ve likely heard of the many benefits associated with posting original, high-quality blog articles on your website on a regular basis, but it’s important to continue generating new, relevant content to keep your blog up to date and searchable.
An astonishing 98.6 million people in the U.S. traveled for the holidays in 2014, according to AAA. That’s an entirely new customer base you could be tapping, especially if your search campaigns are properly optimized for mobile devices and strategically designed to make full use of the micro-moments that lead up to and occur throughout the traveler’s journey.