The sheer amount of consumer data available has made manual campaign optimization strategies costly and inefficient. Predictive marketing and programmatic campaigns are quickly becoming the industry standard, with programmatic ads estimated to make up 50% of all digital ad sales by 2018. But what is programmatic advertising, and what can it do for your business?
Advertising through Facebook is different than advertising through Google or any other search engine, so it should be approached and planned differently. Keep in mind these common Facebook marketing mistakes so you can avoid the pitfalls and maximize your campaign ROI.
Facebook has established itself as one of the go-to platforms for mobile advertising by providing businesses with intuitive tools and unparalleled targeting capabilities that make it easy to attract and maintain new customers. We will teach you how to create a Facebook Ad strategy that converts!
An astonishing 98.6 million people in the U.S. traveled for the holidays in 2014, according to AAA. That’s an entirely new customer base you could be tapping, especially if your search campaigns are properly optimized for mobile devices and strategically designed to make full use of the micro-moments that lead up to and occur throughout the traveler’s journey.
The holiday season is upon us and for small to medium-sized retail businesses, this means there’s no better time to target eager online holiday shoppers. One of the best ways businesses are leveraging social advertising to reach prospective customers throughout the holidays is with the help of Facebook’s carousel format for social ads.