Advertising through Facebook is different than advertising through Google or any other search engine, so it should be approached and planned differently. Keep in mind these common Facebook marketing mistakes so you can avoid the pitfalls and maximize your campaign ROI.
As today’s consumers continue to grow increasingly aware and avoidant of traditional marketing strategies, partnering with social influencers and brand ambassadors can be an incredibly effective technique to help boost brand awareness and generate more revenue through soft-selling techniques.
Accessing content on a mobile device can be a slow, buggy and frustrating experience. Webpages load slowly, or not at all, and ads take up valuable screen space. This lack of optimization hurts not only the consumer, but businesses as well.
When it comes to content and SEO, one of the biggest buzzwords is blogging. You’ve likely heard of the many benefits associated with posting original, high-quality blog articles on your website on a regular basis, but it’s important to continue generating new, relevant content to keep your blog up to date and searchable.
If you’re hoping to win over prospective customers in their expected purchase cycle, especially during the upcoming holiday season, it’s essential you have a user and conversion-friendly website, a comprehensive digital marketing strategy that leverages retargeting ads effectively.
When it comes to advertising on social media, today’s businesses have a diverse array of options. Choosing the right solution for your business can be difficult, and it’s important to approach your strategy with your end goal in mind.