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The Real Cost of Digital Marketing
Now more than ever, it is essential for local businesses to enter the digital marketing landscape in order to garner revenue and compete with national brands.
The ever-increasing presence of mobile devices and cutting-edge digital technology has granted patients the ability to take health and wellness matters into their own hands.
Crafting the right marketing strategy is imperative for educational institutions.
Embarking on creating a mobile app involves many steps along with unforeseen challenges, however, there is a misconception.
Mobile shopping is on the rise.
The 2016 back-to-school shopping season is expected to reach more than $70 billion spent at retail establishments.
The majority of local businesses have limited budgets, which can mean limited resources when it comes to marketing.
Technology like mobile apps and websites are here to stay.
It’s difficult to avoid national retailers.
Search engine optimization (SEO) plays a key role in your business’ visibility in a digital world.
Today’s education landscape is incredibly complex.
So you’ve done a great job getting potential customers to your site through online marketing like PPC, email, social media, etc. — but how do you keep them there?
Just as the Internet is redefining everything else in our lives, it is also redefining what it means to be a student.
Today's college students - and their search for education - come in all shapes and sizes.
A unified voice, message and image is critical to attracting more students.
Connecting with students online when they begin considering schools isn't an impossible feat.
The digital marketing world has speculated for some time now that, eventually, mobile traffic would overtake desktop.
There are a lot of options — pick yours correctly.